Nails and cosmetic care are not only reserved for special occasions, today it has become a routine that does not distinguish age, class, or gender. Acrylic nail powder is an industry that moves billions of dollars in the world (Procolombia, 2020).

Thanks to a clientele that gets the nails done every week, the global manicure and pedicure industry is on track to bill 14,000 million euros between now and 2024. (Statista, 2020)

The cosmetic market in Colombia grew up to US$4,885 million in 2015, 4.3% more than in 2014. For 2018 it reached US$5,274 million. National spend per capita on the cosmetic products sector for 2018 was US$83.8 (LA ANDI, 2015).

Proexport has detected opportunities to export Colombian cosmetics, among them polymer for nails in the following countries: Spain, Germany, United Kingdom, Sweden, Hungary, Italy, Ireland.

“Today taking care of your nails is equivalent to taking care of yourself. This symbol has become a weapon for self-assertion ”(Procolombia, 2020).